GEO Agency · Generative Engine Optimization

The GEO agency that makes AI models cite you.

Generative engine optimization (GEO) is the discipline of building content that AI systems extract and cite when generating answers. Authoricy applies the PRISM framework to make B2B brands visible where their buyers are now searching — ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, and Gemini.

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55%
of B2B buyers compare vendors in AI before visiting any supplier site (Forrester 2026)
94%
of AI citations come from earned, non-brand-owned media (Muck Rack, 1M+ prompts)
5
AI platforms tracked per engagement: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini
13.7%
URL overlap between Google AI Overviews and AI Mode — each platform needs its own strategy
GEO Agency — Authoricy
The discipline

What is generative engine optimization?

Generative engine optimization (GEO) is the practice of structuring content so that large language models retrieve, extract, and cite it when generating answers for users. It is the response to a structural shift in how people research: rather than reading 10 blue links, they ask ChatGPT or Perplexity and receive a synthesized answer citing multiple sources.

The brands that appear in those synthesized answers are not always the ones with the best domain authority or the highest keyword rankings. They are the ones whose content is most extractable — structured in 134-167 word sections that directly answer specific questions, with BLUF (bottom line up front) openings, attribute-rich schema markup, and topical cluster completeness.

GEO and traditional SEO are complementary disciplines. The same content architecture that earns AI citations also sends positive topical authority signals to Google. A GEO agency designs for both simultaneously.

FAQ

Common questions about GEO agencies.

What is a generative engine optimization agency?+
A GEO agency builds content strategies that earn citations from generative AI systems — ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, and Gemini. Generative engines retrieve and synthesize passages from multiple sources rather than ranking pages. GEO agencies optimize for the retrieval and extraction signals these systems use: BLUF structure, extractable section length, schema markup, and topical cluster completeness.
What is generative engine optimization?+
Generative engine optimization (GEO) is the practice of structuring content so large language models retrieve, extract, and cite it when generating answers. It involves content architecture (BLUF openings, 134-167 word extractable sections), schema markup (FAQPage, Article, HowTo), topical cluster completeness, and ongoing citation velocity monitoring across AI platforms. It is the discipline that answers "why does my competitor appear in ChatGPT answers and we don't?"
How does GEO differ from SEO?+
SEO optimizes for ranking algorithms — backlinks, keyword signals, page authority. GEO optimizes for AI retrieval systems that synthesize answers from multiple sources. A page can rank #1 in Google and be absent from ChatGPT or Perplexity answers if it lacks extractable structure, topical completeness, and the schema signals generative engines use as citation criteria. GEO and SEO are complementary — the same content investment can serve both.
How do you measure GEO results?+
Monthly citation audits across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, and Gemini. We track citation frequency (how often your brand appears in AI answers for target queries), citation share versus competitors, and share of AI answers (SOA) by query cluster. These connect to pipeline exposure — not vanity visibility scores.
How long does GEO take to show results?+
First citation movement typically within 6 to 10 weeks of publishing correctly structured content. Measurable citation rate improvement in 90 days. Competitive citation parity in most B2B verticals takes 4 to 6 months. These are honest benchmarks based on industry data — individual results depend on domain authority and competitive landscape.
Does GEO work for B2B companies?+
B2B is where GEO has the clearest return. According to Forrester's 2026 Buyers' Journey Survey of 18,000 respondents, 55% of B2B buyers use AI to compare vendors before visiting any supplier website. The vendor shortlist is assembled inside AI before a prospect reaches your site. GEO is the discipline that ensures your brand is in that shortlist. See also: GEO vs SEO.

Find your GEO gap.

The EUR 500 Strategy Report audits your domain against the PRISM framework, maps your topical cluster against competitor citation data, and delivers a prioritised GEO roadmap in 5 business days.

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